For clients that need ongoing information about their consumer, we create custom “newsletters.” We say “newsletter” for lack of a better word – it’s really more like an entertaining research report, disseminating time-sensitive consumer information throughout your organization. Moreover, it’s research they look forward to reading, not that they feel obligated to read. Because the newsletters are ongoing and widely read, they prevent your company from losing track of your consumer or falling behind the changing trends. Getting our custom newsletters is like hooking up your associates to a research I.V. feed, injecting them with all the trends and consumer mindsets they need.
Click to read Outlaw's Newsletter
Quick facts on our newsletters:
- Monthly, bi-monthly, or quarterly
- Online or printed
- Designed for a broad audience, so everyone on your marketing team gets to read trend information – not just the research department
- Named uniquely for your department / company
- Articles focus on your issues: category trends, innovation ideas, consumer mindsets, whatever ideas you’re exploring that month
- Information is based on online surveys with a panel of category-specific, forward consumers
- Rooted in the consumer perspective: we sift through all the trends in the media, then figure out which ones are important to you, and explain how your target feels about them
- Brought to life with fun photographs and graphics from your consumers’ world
