A panel is a group of pre-screened consumers that can be accessed on an ongoing basis for various studies. Panels are a great solution for clients who want to make the consumer a priority.

When assembling a panel for a client, we first make sure we understand exactly what type of consumer you want. Maybe you want a few different segments to be represented in your panel. Once we’re agreed on the specs, then we go out and find them in their world, conducting a face-to-face interview with each candidate. (For more information on our recruiting process, click here).

Once you have a panel, the sky is the limit on your research capabilities. In-depth studies can be designed around the target. Or quick studies can be conducted at the last minute with very little hassle – online surveys, product testing, a couple rounds of focus groups. Maybe you want a couple consumers to come participate in a brainstorming session next week – they’re ready and waiting for you. If your department owns a panel, you have a pool of consumers at your beck and call.

We also have our own large non-proprietary database of trendsetters, which clients can tap into whenever they have a need for forward consumers. With over 200 Gen Y consumers from SF, LA, and NY, this panel is great for studies that lack the time or budget to recruit a panel from scratch. All of the panelists have been recruited to be great respondents who are forward in a broad array of categories.