We are a creative qualitative research firm specializing in Gen Y and trendsetters. Our success comes from our authentic interaction with consumers: we are in the club with hipsters one day and in the boardroom with marketers the next.

We’ve been called many things. In many ways we are a trend company: we are constantly unearthing and sharing trends that have yet to hit the mainstream. In other ways, we are strategic consultants: we use our consumer knowledge to give specific guidance to clients about product development and marketing issues. But above all else, we are translators: consumers speak to us in their language, and we explain it to you in yours.