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Outlaw] A
CREATIVE RESEARCH CONSULTANCY UNLIKE ANY OTHER
Outlaw offers a complete portfolio of customized
qualitative research. Our fresh, hip approach to studying Generation
Y (aka the Millennials) forms the foundation of our business,
along with our expertise in recruiting and analyzing trendsetters.
We uncover the mindsets and core values driving the trendsetting
and mainstream members of Generation Y, and apply those to our
clients’ business. We are experts at helping them stay one step
ahead of the mainstream, immersing them in their targets’ culture
and earning them authentic credibility among Generation Y.
Generation Y Mindset
Bored with traditional focus groups, we prefer
to recruit our trendsetters off the streets, where they live and
play. We offer a range of methods—including hip trendsetter focus
groups, ethnography, and ongoing deliverables such as monthly
newsletters and online resources. These tools coupled with forecasting
methods help you avoid costly marketing missteps, align your message
with the Generation Y mindset, and stay ahead of the curve.
Why Trends Exist
In a market flooded with the “whats” of trend
research, we go further, explaining why the trends exist and how
you can use this information strategically.
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