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Outlaw] A CREATIVE RESEARCH CONSULTANCY UNLIKE ANY OTHEROutlaw offers a complete portfolio of customized qualitative research. Our fresh, hip approach to studying Generation Y (aka the Millennials) forms the foundation of our business, along with our expertise in recruiting and analyzing trendsetters. We uncover the mindsets and core values driving the trendsetting and mainstream members of Generation Y, and apply those to our clients’ business. We are experts at helping them stay one step ahead of the mainstream, immersing them in their targets’ culture and earning them authentic credibility among Generation Y. Generation Y MindsetBored with traditional focus groups, we prefer to recruit our trendsetters off the streets, where they live and play. We offer a range of methods—including hip trendsetter focus groups, ethnography, and ongoing deliverables such as monthly newsletters and online resources. These tools coupled with forecasting methods help you avoid costly marketing missteps, align your message with the Generation Y mindset, and stay ahead of the curve. Why Trends ExistIn a market flooded with the “whats” of trend
research, we go further, explaining why the trends exist and how
you can use this information strategically. |
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Outlaw
Consulting |